by Jack Humphrey, CEO EquipMint.com
© 2004
Critical Mass Website Promotion is the elite goal rarely
attained by website marketers in any industry. Reaching critical
mass and getting targeted website traffic on autopilot (meaning
you don't have to promote your site for 6 months and the traffic
NEVER declines) is the Holy Grail of internet marketing.
When you hit critical mass in your market, things change
drastically for you and your business. Your marketing efforts go
down in direct proportion to your customer support and sales
going up. It sounds awesome. It IS awesome. But only a tiny
fraction of websites on the net every achieve critical mass.
Here's a nutshell version of what it takes.
1. Work Hard
Internet marketing is no game to be manipulated by using
software and quick fixes to a very large problem, which is
long-term, steady traffic coming to your site.
There is no magic pill, silver bullet, or guru secret that will
help you to achieve critical mass in your market. Hard work and
intense study of the internet and how people surf, what they
want, and how you get in front of them while they are surfing is
the only answer.
The internet marketing game is for professionals and you MUST
make yourself a professional marketer of your shop just as you
would in the real world.
2. Understand Your Market
Understanding exactly who you are selling your products or
services to is the crucial first step in achieving critical mass.
The worst thing you could ever do is put the hard work in and
achieve critical mass in the wrong market for your products and
services!
Know your market. Know your best, ideal customer inside and out.
Get your links in front of them, ideally, everywhere they surf
for related information to your site.
3. Be Vigilant
Over the years I have watched people listen to what I have to
say about website promotion and then take one of two paths:
1) They work their tails off and do what I tell them,
with great results and rewards for their efforts (more sales,
more traffic, more branding and recognition).
2) They buy my book, take a half-hearted shot at the
easiest things in the book, get bored, tired, or impatient, and
then they go back to chasing down quick fixes.
I have watched people who had the answers they needed in their
hands, and drop them for more glamorous-sounding, fast solutions.
Which we all know don't work.
I will say this again - THERE IS NO WAY TO TO QUICKLY OR
INSTANTLY ACHIEVE CRITICAL MASS IN YOUR MARKET!
You must work like anyone in business who is in it to succeed
works. If you do not know everything about your business and how
to market it, your competition will eat you alive because they
WILL know everything, I guarantee it.
Just like in the real world, the one who works harder, smarter,
and is vigilant about his or her business is going to come out
on top every time.
You owe it to yourself and your family to learn your craft and
do it better than most people in your market if you want to
succeed.
4. Achieve Critical Mass
In order to hit critical mass, you must be everywhere, or nearly
everywhere your best customers surf.
This means linking back to your site from reciprocal links,
articles, press releases, joint ventures, forum participation,
and good search engine positioning for your best keywords.
In order to have literally thousands of links pointing to your
site in high-profile areas where human beings actually go and
read/surf, it takes pure time and effort.
You must submit your articles to the best free content
directories. Over and over until you have published everywhere
you can that is relevant to your market.
You must secure deals with high-profile sites in your market to
swap QUALITY links. I am talking about links that people will
click on, not just links that only search engines will see.
You must be everywhere that is a good place to be on the net in
your market. This takes time. This takes hard work. This is what
it takes to have a viable, long term website traffic solution
for your business.
Reaching critical mass, or even sitting down and deciding a plan
of action to pursue critical mass in your market, takes maturity
and a final realization that you can have anything you want in
the world if you want to work for it. The day you stop chasing
quick fixes to drive spurts of unqualified, un-targeted traffic
to your site is the first step in achieving your goals as a
professional internet marketer.
Jack Humphrey is the author of Power Linking 2: Evolution and
CEO of EquipMint.com. He is an internet marketing consultant,
copy writer, and a moderator for the net's #1 internet marketers
forum The Internet Marketing Warriors. You can find out more
about Jack at:
http://power-linking-profits.com
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