by Russ Moore
If you've been reading much about internet marketing lately, I'm
pretty sure you have heard about article marketing. In case you
haven't, I'll explain it real quick and then tell you how to pump
some more profit out of it.
Article marketing is simply writing content for newsletters and
ezines. Your articles are published to thousands of readers along
with a resources box that you design to draw visitors to your
site (or an affiliate partner's site).
You can write about virtually anything you want, as long as you
can find a related product to promote. If you can't really relate
your article to a single product, you can use a mall or portal
site.
Your resource box is basically a classified ad. It's your primary
weapon in your article marketing arsenal. After someone reads
your article they see your resource box and you expose them to
a link to your product.
Long story short, article marketing works. You build trust and
an instant professional reputation in your reader's mind by
writing good articles. You *can* make some really good money just
sending your readers straight to a product sales page, but it can
work much better with just one minor adjustment.
Instead of just sending your valuable reader to a sales page and
never hearing from them again, capture their contact info. To do
this, you will need an autoresponder and an ecourse related to
your articles.
For instance, if you are writing about child care and promoting
an ebook called How To Start Your Own Profitable Day Care Center
a great way to capture your reader's contact information would be
to create an ecourse like 7 Things Every Child Care Specialist
Should Know and provide 7 days of valuable information.
Don't give up everything you know. Just wet their whistle by
giving them enough to build their interest in the product.
Once your ecourse is complete and has been uploaded to your
autoresponder start using a resource box with your articles that
promotes your 7 Things... course instead of your affiliate
partner's website.
Now you are staying in touch with them and increasing your
chances of selling your product for the next week...
automatically.
Plus, you now have them on your mailing list. The occasional
mailing of articles and solo ads to your list can add to your
income as well, but that's another article.
One thing I have to add here...
Set your ecourse up in both text and html. The encoded pages
of html look so much better and give your course a solid feel.
But, you still want the text version for those who can't (or
just choose not to) receive html email.
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Copyright (c) 2003 Russ Moore - All Rights Reserved
Average Joe can make money online too, ya know.
Drop by and pull up a bar stool. We'll talk shop.
http://www.beermoneymarketing.com
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Note: You may use this article so long as it's content
remain unchanged, and the resource box above is included
in publication.
If you publish this article, please send a quick note to let
me know. Thank You. russ@xeebo.com
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