by Ben Chapi
Pay-per-click (PPC) search engines are a highly effective
and inexpensive way to attract targeted traffic to your web
site. With the most popular PPC search engines ( www.overture.com
and www.adwords.google.com ) you can often buy this search
engine traffic for 10 cents or 5 cents per click. It is
possible to bid for keywords for as little as $0.01 per click
with some of the less popular PPC search engines! This means
that you can get 500 visitors to your website for just $5!
Below are some strategies that you can use to consistently
get a steady flow of traffic to your website and increase
your sales.
1. FOCUS ON ONE ITEM OR PRODUCT THAT YOU WANT TO PROMOTE.
Promoting your entire list of programs or products will be
more expensive and get you less targeted traffic. Instead,
choose a product and promote that. You can promote other
products or programs separately. Each click through should
direct your visitor to the specific program or product that
you're selling. This will ensure that you will have less
competition in bidding for very focused keywords and a higher
likelihood of reaching really interested customers. Avoid
directing your customers to a web page that is likely to
confuse them or where they'll have to start looking for
the advertised product. Most customers simply do not have
the time.
2. FIND OUT WHAT THE TRAFFIC IS LIKE FOR YOUR DESIRED KEYWORDS.
Most pay per click search engines have a page where you can
see what and how many times a keyword was searched for in the
previous month. Remember a keyword that was popular in June
may not be as popular in July or August. These reports must
be used as a guide. I have found that any relevant keyword
attracting more than 50 clicks per month is worth bidding on.
3. STRATEGIZE BEFORE PLACING YOUR BID.
Now that you know what you want to promote and what keywords
to use, you need an effective strategy to make your campaign
profitable. As a general guide, avoid bids that are too high
unless you have a huge advertising budget and your product
converts well. Instead, aim to bid for less popular low-cost,
relevant keywords. They produce a better return than the
popular ones.
4. FOR THE MORE POPULAR KEYWORDS, BID FOR A LOWER AND LESS
EXPENSIVE POSITION. When you search on a keyword, most PPC
search engine results will also show you what each advertiser
is paying for their position. Remember you don't always have
to be first. If one advertiser is paying $0.25 for the first
position and the second advertiser is paying $0.12, you can get
third place for only $0.11. A good tip is to aim for the first
page, even if you're in position 15! Most surfers quickly scroll
through the entire page and they do not necessarily click on
the first or second listing!
Research has shown that listings at the top and bottom of the
page are more likely to be noticed than those in the middle.
With Google Adwords, increasing either your maximum cost-per-click
(CPC) or your ad's clickthrough rate (CTR) will improve your ad's
position.
5. WRITE INTERESTING AD COPY
The headline and copy of your text are your one shot at
getting leads and customers interested. You want to tell
them what you are promoting and why they should visit your
site. Remember the goal is interested customers (good leads)
not just anybody. Give your potential customers an added
incentive by giving away something FREE!. PEOPLE LOVE FREE
STUFF! You can also include deadlines and discounts information
when applicable. With the Google Adwords program, you can do this
in real time.
6. ONLY BID ON KEYWORDS THAT ARE RELEVANT TO YOUR CAMPAIGN.
This point cannot be over-empasized. All the Pay-per-click
search engines have rules concerning how relevant keyword bids
are. Generally, you cannot bid on keywords that have nothing
to do with what they are linking to. In any case, bidding on
words that are not related to your promotion is a bad strategy.
It may result in clicks that you pay for, but that do not bring
interested customers or leads.
7. BID ON AS MANY RELEVANT KEYWORDS AS YOU CAN.
You catch more fish with a net than you do with a single line.
You can often get great, targeted clicks for only a penny or
less if you bid on less popular but relevant keywords. If you
take the time to bid on a few words a day, you'll have a
powerful, inexpensive campaign running within a few days.
Don't forget to try it out at more than one PPC Search
Engine as well.
8. TRACK YOUR KEYWORDS AND YOUR ENTIRE MARKETING CAMPAIGN.
You can do this by checking your Reports. Each pay-per-click
service offers reports. These will tell you how well each
keyword is driving traffic. You can then fine-tune your efforts
by changing the value of your bids or adding and deleting
keywords. Regularly Check your keyword position and do a lookup
on your keywords. If you have picked popular words,
you will notice that your bids will change position as others
bid on them as well. Expect results that match your effort.
If you take a little extra time to apply these points,
you should see good results within a short period of time,
depending on your efforts.
Someone has said that pay-per-click search engines (like all
Internet marketing efforts) are like fishing. You must cast
hundreds of times to get a few fish. So be patient and remember
that using pay-per-click advertising, like ezine advertising,
is an effective approach that can increase sales at a very
low cost.
About the Author
----------------
© Copyright. Ben Chapi owns Venister Home business and Affiliate
Program Classifieds at http://www.venister.org/. He is also
webmaster for http://www.best-debt-consolidation-loan.co.uk/
and http://www.home-equity-loan.org.uk/
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