By Joel Holtzman
Before you spend another penny listening to some expert give
you 4% of what you need to know to be as successful as he is,
why not do something smarter for a whole lot less?
Why not listen to the only guru available who has the sure fire
solution for you to increase more sales; your visitor.
Nobody on the planet understands what it takes for you to sell
more products than those you are selling to. However, I wouldn't
be surprised if you are not taking the time to really get into
the heads of your visitors. To seek out what exactly it would
take to handle any objections they might have, or even know
what is missing from your offer.
How many sales are you losing because you spend more time
worrying about your click-through ratio with Google, than
how many people buy per 100 visits?
Look, if you take the time to email every person who has
requested any of your legendary free information, and has
not purchased anything from you, and asked them why they did
not do so, it will uncover information more valuable than
anything a guru can give you.
Let me explain why.
*** It Helps Increases Your Conversion Ratio ***
Here is an example to illustrate my point:
If you visit a website, and decide not to buy because the price
is too expensive, wouldn't it benefit the site owner to know
this *ahead of time*?
Let's say 1,534 visitors over the last 2 months left the site
solely due to the price being too high. What if 10% of them
answered *why* they did not purchase and the Web Site owner
learned that over 150 sales were lost due to the price being
too high.
Well, guess what, all of a sudden, he takes his time machine,
lowers the price, and voila, a lot more visitors are buying.
Maybe even 150 more. Think in terms of a $69 product and that
is $10,350 in lost sales. Nice. But at least a guru can show
you how to get an extra 0.5 % click-through with an unpopular
keyword :)
*** How Much Did This Increase In Sales Cost? ***
$2 Billion, to pay for the time machine. Of course, if he waits
a few weeks or months, he will find that a few more people will
buy every x number of visitors, because one of their major
*objections* was answered. See, people will not buy from you
if they have objections that are not handled (i.e, solve their
problems/answer their questions).
This is a very basic, yet overlooked, fact of selling.
So, why would I say something so *obvious*?
Because the odds are you are not doing enough to find out
*why visitors are not buying* and *how you can convince more
of them to do so*. So it is obvious you need to make sure
that you do everything you can to learn why your visitors
are not buying from you.
Here are 5 great ways to get this information immediately
without paying one red cent.
1.) Email Your Visitors Who Sign Up For Free Information
And Have Yet To Buy
2.) Email Your Subscribers What Would Make Your Offer
More Desirable
- Make sure you give them an incentive for doing so.
You can even be clever and use a variable such as their
first name and personalize your sales letter.
3.) Use An Exit Popup And Ask Users.
- You can use a form to gather this information. Works
like a charm. I have noticed 10% of one of my client's
visitors will answer this survey.
(500+ responses within a few weeks)
4.) Ask Them In The PS of Your Sales Letter
- You can ask them to go to a link and fill out a form or
directly email you why they chose not to buy. This is also
a great way to try to sell them one last time. Hey, if you
do this to 4,000 visitors, do not be surprised if it leads
to more sales.
5.) Ask Visitors of Your Discussion Board How You Can Make
Your Offer More Irresistible
- These are prime candidates for what you have to sell.
However, before they buy, they are probably going to
want to learn more about you first. Well, why not do the
same with them?
*** The Main Point I Am Trying To Convey Is Simple... ***
If you could double your conversion ratio, for example,
and not have to spend any money to do so, would you not be
crazy to not consider it? Sure, I know that level of
improvement isn't guaranteed, however, the smartest way to
help increase your conversion ratio is to know what it takes
to make your offer more desirable to your visitors.
Here is the great news about asking your visitors, with my
above listed techniques, why they do not buy from you:
Nothing I have mentioned is hard to do.
Nothing I have mentioned is costly.
Nothing I have mentioned requires any great technical skill.
(Even if you have a web master do this, it takes no time
at all)
Another thing to remember is that your competition won't
consider this, most likely, for quite some time.
While they are spending more money on a^dvertising and
e-books, you will silently increase your conversion ratio
with no investment.
Get started today with learning why your visitors are not
buying from you. This information is more valuable than
anything a guru can offer you because only the visitor
knows what will motivate *them* to buy *your specific
product or service*
Good luck to you and God bless.
Joel Holtzman
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