by John Glube
© 2004 All rights reserved, of Head's Up, A
Copywriter's Journal
Who pays for what you may ask. Why, the cost of unsolicited bulk
e-mail.
Have you done any solicited bulk e-mailings recently? What
percentage got delivered?
Do you run a private member's site? Sent out e-mail renewal
notices? How many are being received?
What about bounce notices? When you're told the recipient's
email address is not valid, do you know for sure whether this is
true?
Or has your e-mail message inadvertently tripped a spam filter
and the filters are sending back a false message?
How about e-mail inquiries from clients and customers? Are you
receiving all your inquiries? Or are some of these inquiries
getting lost in cyber space?
See a trend here? Yep and unfortunately with the recent
announcement by Microsoft to formally incorporate the Bonded
Sender program into its spam fighting arsenal things may well
get worse.
But there is light at the tunnel's end. Despite all the
doomsayers e-mail is here to stay.
However, with the coming shift in e-mail delivery, from an open
to a closed system, online marketers need to think through how
best to proceed.
Familiar with SPF, Caller-ID for E-mail and DomainKeys? Know
what is going on with the MARID Working Group?
How do marketers cope as service providers continue to take
steps to protect their customers?
What about the use of rating services? Should we do our own
e-mailings, or switch to a 3rd party service provider?
Do we continue to buld our e-lists? What about weblogs and RSS
as a delivery channel?
What role does the US Government and the Federal Trade
Commission have in all of this?
These are questions we need to ask and think through the answers
as we formulate our business plans to deal with the coming
transition in e-mail delivery methods.
Since the story is not short, I have posted the full article
online:
http://www.learnsteps4profit.com/emwp.html
And you can pick up a PDF copy of the article, so you can read
it at your pleasure.
John Glube, Publisher and Editor, Head's Up, A Copywriter's
Journal. To keep abreast of online business trends, subscribe
today to the Journal: http://www.learnsteps4profit.com
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According to BussiToolz.com
Line count: 67
Word count: 380
Formatted: 65 cpl
You have a royalty free license to republish this article in its entirety in any medium, providing you don't use unsolicited bulk e-mail to distributed the article.
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