By Ben Chapi
There are a number of ways to improve your clickthrough rates
(CTR) for ads on Google Adwords. Here are some tips to help
you get started.
1. Target your ads to the right Audience.
You do this by selecting keywords and phrases which are relevant
to your product or service. Avoid keywords that are too general
because although they generate a large number of impressions,
they often generate very few clicks. To improve your CTR, use
more descriptive phrases so that your ads will only appear to
prospective customers searching for what you have to offer.
2. Use the correct keyword matching option(s).
Google offers four different methods of targeting your ads by
keywords: Broad Match, Phrase Match, Exact Match and Negative
keyword. By applying the most focused matching options to your
keywords, you can reach more targeted prospects, improve your CTR,
reduce your cost-per-click and increase your return on investment.
3. Target your ads by location and language.
When creating your adwords campaign target your ads by location
so that you maximise your sales and improve your CTR. Target
the right audience by selecting the language and countries that
you want to reach.
4. Use your main keywords in the Title or Body Text of your ad.
By using your keywords in the title or ad body text of your ad,
it will stand out from your competitors and grab the eye of
your prospective customers.
5. Create different Ad Groups for different search phrases/keywords.
This will allow you to refine your ads and test them for
relevance and therefore maximise your clickthrough rates. For
example, if your service offers loans, you can create different
ad groups for home equity loans (and all other phrases that
incorporate this phrase), consolidation loans, student loans and
so on.
6. Calculate what you can afford to pay for each clickthrough.
You will find that more focused keywords and search phrases have
a higher conversion ratio than other more general keywords.
It's a good strategy to pay more for clicks from keywords or
phrases with a high conversion ratio than from the more general
keyword groups.
7. Use highly targeted Keywords and search phrases.
Be specific when selecting keywords and search phrases for
your campaign. General keywords will be more expensive and will
result in lower clickthrough rates. If you're bidding on general
keywords that are relevant to your site consider using the Exact
match and the Phrase match keyword matching options in order to
increase your CTR.
8. Test and monitor your ads to get the best clickthrough rates.
Refine and fine-tune your ad to maximise click throughs. With
Google you can do this in real time. You can do this by creating
different ads for each ad group and then checking which ads have
the best clickthrough rates.
9. Give Google users a compelling reason to click on your ad link.
The easiest way to do this is to provide something of value for
free. You can also achieve this if you tailor each keyword to your
offer and use relevant terms/ words in both the title and the ad
body. Use a different ad for each keyword group or search term.
This increases relevance and the likelihood that Google users
will click on it.
About the Author
----------------
© Copyright. Ben Chapi owns Venister Home Business and Affiliate
Program Classifieds at http://www.venister.org/. He is also webmaster
for http://www.best-debt-consolidation-loan.co.uk/
and http://www.home-equity-loan.org.uk/
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