By Chip Tarver,
Author, First Contact Secrets
Does your head wobble a bit as you watch these SuperStars
continually churn out hype-y sales letters about big Joint
Venture (JV) deals that look too good to be true?
(A Joint Venture is when two or more people or companies do a
business, product, and/or marketing deal together, typically
sharing the work and the rewards.)
For lots of people, these sales letters just look too good to
be true. Many are ... but why?
For most JVs to be successful, you have to have three crucial
factors in place. Do you have these? (As we go through these,
I suggest that you review your own product or service to see
how 'JV friendly' it is by applying these three criteria.)
First, your product has to have the Oh, Wow! factor so people
run for their credit card when they see your product.
Sadly, most products don't get this reaction - and many products
on the Net are just rehashed old products, or not much more than
'me, too' copycat renditions ...
(The very best products meet a specific need. They solve
compelling and relevant problems. To perhaps help you identify
the problem your product solves, begin to think in terms of
solving problems as the very best method to make sales. How
does your product accomplish this?)
Next, you need a fairly big list of at least a few thousand.
How big is big? Big is big enough to receive enough exposures
to your offer and enough sales to make your efforts pay off.
The 'average' person does not have a big list, so if you expect
a Conversion Rate (the number of people who buy, divided by the
number of people who look at your offer) of 1%, you hope that 1
person out of 100 will buy your product when they see it.
Understand that you typically need many 'exposures' to generate
significant dollar volume at a 1% CR. And most people don't have
a big responsive list, which is why many CRs hover around 1% (or
lower.)
Let's say that you have 300 people see your offer for a $27.00
ebook. Only 1% buy, (a 1% CR) which is 3 sales x $27.00, which
equals $81.00 in gross sales. If your goal is an extra $150.00
a month to begin, you need to double your traffic at your current
CR. Then you'll have 6 sales times $27.00, which equals $162.00
in gross sales. Of course, another more advanced option is to
improve your Conversion Rate. But that's another article for
another time ...
Third, the Big Guys want to know your Visitor Value (the total
dollars you receive divided by the number of visitors.) If you
generate $100.00 in sales and have 100 visitors look at your
offer, your Visitor Value is $1.00.
Without a visitor value of at least $1.00, many established Big
Players have personally told me that they won't even talk to you
about your deal - which is the challenge for everyone wanting to
contact Big Guns.
Opinions vary, of course ... and some people like a product well
enough to market it without knowing the Visitor Value.
OK - now what? What's the key here?
To be really successful in doing high performance JVs that generate
your personal sales goals, you need enough traffic, an awesome
product, and you should test the whole process before you ever
attempt to do a JV with the Big Players.
That's why you now see 'JV Everything' popping up all over the
place. The market is beat up from over-saturation and JV
over-exposure. People these days are marketing all sorts of
programs as 'shortcuts' - but you have to take all the steps in
the correct order to pull off successful JVs.
People see too many new offers every day. Yawn. Delete.
Everyone piles on tons of freebies, further defining their product
as not worth the entry fee they ask. Yawn. Delete.
So where's the real truth in all of this?
Well, let's discuss how to begin to develop these successful
relationships for yourself. Relationships come before JVs begin ...
The real, honest truth is that successful JVs are built entirely
on relationships. Not on products. And not on hype-y sales
letters. Relationships.
To grow a big list, you need a great relationship with your readers
... who know, like, and trust you. To do a JV with anyone you can
actually trust ... you first have to build a relationship with that
person.
To have an awesome product ... requires a relationship with the
niche market in which your product will be marketed. To have a
great product you have to intimately understand your target market
and their needs and wants.
To have the numbers to show a potential JV partner ... you need to
have *everything else* figured out, tested, and working. You do
this by doing all these steps in the *correct* order.
And all of this is not at zero cost to you. So, when you see all
the goofy offers that promise you the world with no effort on
your part - all by next week ... RUN!
So what's the answer for the 'average' person?
Begin today to develop the mandatory skills you'll need to start
and nurture great relationships. Here are three hints to get you
started immediately:
1. Never tell people how great you or your products are.
2. Offer to do something your partner can't do for himself.
3. Offer to do something your partner won't do for herself.
Here are 8 more very important steps to follow after you
understand the first three mentioned just above:
1. Only get involved in something for which you feel a true passion.
Never do it for the money.
2. Begin building relationships by getting to know your new 'target.'
Subscribe to his or her ezine, study her site, read his articles,
look in the search engines ... do your research and do your
homework.
3. Make an excellent first contact by always approaching your target
to see what you can offer, not just 'take.'
4. Go slow. Treat this like a first date with someone you want to
know. Don't rush it.
5. Never attempt a first contact until you've done your homework and
have a well-defined goal for the contact.
6. Use nice manners and common courtesies.
7. Be politely persistent without becoming a pest. Big Players are
busy. The good ones appreciate a gentle reminder - not demanding
emails.
8. Master making great first contacts first ... because great
introductions open your door to the other steps.
Chip Tarver
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Author, First Contact Secrets: Insider Tips Reveal How to
Successfully Connect With the World's Master Marketers
http://www.FirstContactSecrets.com
************************************************************
Chip Tarver knows that you NEVER get a second chance to make a
first impression. That's why he wrote First Contact Secrets.
Listen to 43 giants of Internet Marketing tell you how THEY make
first contact with people they want to do business with, as
well as exactly how YOU can contact Big Players. Model their
success, and success will become yours! Easily over $100,000.00
of pure marketing advice. Learn more now at
http://www.FirstContactSecrets.com/ra.cgi?adminid=369pid=1128id=5589
and be sure to get your informative complimentary eCourse on making
excellent first contacts the very first time you try.
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