by Jack Humphrey
http://power-linking-profits.com
If I had $1 for every time I have heard that line from a client!
So now I am going to put some myths to bed regarding website
promotion and attracting targeted traffic to a new website.
Some of the answers to the traffic problems you might be facing
may seem harsh. But at least you can go to bed tonight knowing
that some things you have heard about on the net are just not
true, so you can quit worrying about not doing everything you
can to promote your site.
Rule #1: If you do not have a list of previous customers or a
list of people who subscribed to find out more about your
services or products, you cannot generate immediate traffic to
your site the way the big guys do. This is their #1 weapon in a
large arsenal the pros use to drum up quick, targeted traffic
that is in the mood to buy.
Rule #2: If your market is highly competitive, forget Pay Per
Click search engines. Whatever ebook you read telling you that
PPCs are the way to get instant traffic usually leave out one
important thing: if you sell How to information on making
money or other extremely competitive keyword groups, you can
forget about the PPCs. And if you have a casino site, well,
just forget the PPCs even exist unless you have a million-dollar
ad budget.
Rule #3: If you do not secure or do not know HOW to secure
joint ventures with other website owners with big lists, you
cannot have your targeted traffic now. That is another in the
top ten list of power promotion the pros use and it works. But
you have to know how to approach people, and you need to start
working on some relationships with like-minded site owners so
you can roll-out one day in a big way.
But none of the above is going to happen today if you don't have
those crucial components.
One of the things I really hate about how 99% of internet
marketing and website promotion information is handed out on the
net is that it is severely lacking in the practical. Like,
This tactic is going to take you 3-6 months to see any huge
results, so make sure you keep your day job until your website
is paying your bills!
I think it is irresponsible for people to tell others that they
can have x number of targeted visitors in a way that makes it
sound like it will happen TOMORROW. It won't. And NOTHING will
do that for you until you have a list to mail to that trusts you,
and/or a good group of joint venture partners you can pay
commissions to for sending you sales.
As a moderator for The Internet Marketing Warriors forum, I see
post after post of people saying that they have no job and want
to get started working on the net and building a business!
Getting started on the net takes serious time in the vast
majority of cases. It is a building process. You cannot get
into the search engines over night. You cannot launch a product
line by yourself without connections over night. If you have no
list, then your first goal is NOT to drive tons of traffic to
your site to buy your product!
You first goal is to get yourself into every corner of your
market in all the sites that your customer demographic surfs.
And that takes time. You need to write articles, start a
linking directory and link with other websites, and you
absolutely, positively need to collect names and email addresses
so that you can build repeat traffic to your site in the future
with announcements.
You goal is to get known in your niche. It is to get people
to trust you and appreciate what you do for them FIRST before
they ever buy one single thing from you.
There are thousands of things to do to build a website that
attracts traffic and sells products in enough volume to provide
a full-time living for you and your family.
If you don't put in the hours of work BEFORE you quit your job,
you are going to be out of work and left with no way to pay
bills. Then the desperation kicks in and you find yourself
buying stupid things like guaranteed traffic. One of the
biggest misnomers on the internet today.
Building a business on the web out of desperation is no way to
build a solid foundation for your future. The truth hurts. But
knowing the truth saves you time, effort, and gets you on the
right track so that you CAN begin working on the right things in
building your business.
The good news: There are ways to build a business website that
gets you where you want to be, with profit levels that are
acceptable and that provide a decent income, as fast as possible
on the net.
That is not to say it will be over night, but there are tested
and proven ways to profit on the net in a reasonable amount of
time. And you can skip all the junk methods preached by people
who have no idea what they are talking about.
First, solve your crisis. If you need traffic RIGHT NOW because
you are desperate for money, go cover that base with a part-time
job and work on your site in off hours. Don't look to your web
business to save you when you haven't done the things you must
do to build foundation that will support you.
There are way too many broken dreams left in the wake of bad
choices and impractical goals. As your desperation rises, your
bad choices usually rise right along side.
This comes from personal experience in this area. I have been
there, done that. And my purpose today is to get webmasters in
this crisis mode to understand that a real business takes time
to build. Same as in the offline real world.
If you can get out of desperation mode and come at the problem
with a clear head, you will make better choices in structuring
your marketing campaign.
-----------------------------------
Jack Humphrey is an Internet Marketing Consultant and Author of
Power Linking 2: Evolution ( http://power-linking-profits.com )
which is a solid marketing campaign resource for anyone looking
to drastically increase their website's reach on the net.
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