by John Colanzi
Ezine writing is such a powerful method of promotion,
I have to shake my head and wonder why so few marketers
are taking advantage of it.
I keep my eye on the announcement lists and the article
directories and I see the same names over and over.
Every so often a new name springs up.
Watch the announcement list and directories and you'll
see what I'm talking about. Maybe it should tell you
something.
If the same ezine writers have been submitting their
articles, month after month for the last few years, they
must be onto something.
While 95% of the new marketers come and go in the blink
of an eye, these guys and gals have staying power.
Do you think they would keep doing it if they weren't
making money?
I don't think so!
They're so consistent, I could name most of them off the
top of my head.
So what do they know, that most marketers are missing?
1. You can start on a shoestring budget.
It doesn't cost them a dime. While other marketers are
worrying about finding ad money, they just keep getting
their fr^ee promotion.
2. You're providing a prestigious service.
Ezine writing sets them a step above the average
marketer. Their articles, over time, brand them as an
expert.
3. It's easy.
It doesn't take a pulitzer prize winner to write a
valuable article.
Man alive, I can write 300 to 500 words a week and
I'm done for the week. I can't think of anything easier
than that.
4. Articles are viral marketing on steroids.
While an ad lasts for the attention span of the reader,
an article can keep going for years. I still run across
article I forgot I even wrote.
It's like planting seeds that take root and develop a
lif of their own.
5. It's fun.
Man, nothing can give you a boost faster than receiving
an email that says, I just read your article and it
came right when I needed it.
Start writing articles and you'll be surprised how
often that will happen to you.
6. You're building your business by helping others.
That fits with number 5. Ezine Writers give to get.
They're the ultimate in problem solvers.
7. It's the ultimate linking strategy.
Check out the search engines and you'll see most ezine
writers have hundred, even thousands of quality, targeted
links to their site.
8. You've got center stage
What's the main feature in an ezine?
The articles.
Quality articles are given center stage whenever they
run. They're not lumped together with a row of ads.
They stand alone.
So if you're serious about building your business and
having some fun helping others along the way, step out
of your comfort zone and start writing and submitting
articles.
Wishing You Success,
John Colanzi
http://www.thesimplesystem.net
****************************************
Copyright (c) 2003 John Colanzi.
If you're ready to take your business to the next
level, grab a copy of John's latest ebook, Confessions
Of An Ezine Writer. John's simple, step by step system
can turn you into the next successful ezine writer.
http://www.thesimplesystem.net/confessions.html
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