by Karl Augustine
Does the seasoned professional have a leg up on the rest of us?
Not necessarily.
People who have had distinguished professional careers in other
businesses may have a distinct advantage over the masses if they are
common sense smart, but they certainly don`t get an automatic ticket
to riches online.
There are lots of people who have made solid incomes online who never
graduated college or had a true `white collar` position in the
corporate world.
Remember, it is absolutely true when they say that the online mind
set needed for success is unique. Online marketing differs from any
other type of marketing and demands a simplistic and tactical process
in order to produce results.
For the seasoned professional (Pro), this can be a challenging
quandary. Why?
Because people who are educated or have already had profitable
careers in other vertical markets are often blinded by their success.
Professionals who have had successful careers elsewhere (not online)
tend to have a certain stubbornness to them making it difficult to
actually unlearn some of the things they know and learn what they
really need to learn in order to make it online.
Stubbornness will certainly slow down a professionals success track
and can severely damage optimism. While the seasoned professional
is smart and experienced, if that professional isn`t seasoned and
experienced in the online world, it won`t matter...they will still
have to learn how things work on the Internet.
Quite simply, if a person hasn`t had a successful online business,
they are a newbie, regardless of their past history. Sure, people
that are ex-professionals might have the smarts to leap ahead of the
rest of the pack if they have similar or transferable experience, but
if they don`t concentrate on basics, they can fail just as easily
as someone uneducated or inexperienced in any type of career.
In order for seasoned Pros to be successful online, they have to
reflect on their past building blocks that made them successful in
their chosen profession and remember that any success is built around
fundamentals.
Acknowledging that the online world is different than any other, and
recognizing that certain basic steps need to be taken, are 2 vital
concepts that must be engrained into a professionals mind set for
starting and succeeding in an online business.
Once these 2 steps are taken, the seasoned professional can
accomplish just about anything online. It is as simple as mixing
creativity and common sense with desire and perseverance. A major
part of `common sense` is listening to the experts and remaining
neutral when assessing any concept or idea. For an educated person,
reading seemingly basic online concepts can be rudimentary at best.
For the educated person or Pro, it`s easy to think This is too easy,
what makes this person different than me, this is simple!. Be smart,
consider the source. If the concept, idea, or product is from a true
expert, (someone who has really made hundreds of thousands of dollars
online) the difference between that person and the professional is
that the expert has actually done it, not planned to do it, or
theorized about it! It`s easy to be critical of others and not focus
on your own plan...a Pro, like the rest of us, should never
underestimate anyone who has made a great deal of money online, it`s
quite an accomplishment.
For the professional, the mind set needed to be successful online has
to be one of respect. The Pro has to be smart enough to know that the
online business can be very basic, but a well laid out plan is really
all it takes. That plan, of course, includes following the experts,
keeping it simple, and taking action.
The professional should welcome being presented with information and
products distributed by the experts and should take each powerful
concept to heart no matter how basic they may seem. The Pro should
avoid getting blinded by all the hype in any marketing campaign and
realize that the sales-like tone is there for a reason, to appeal
to the masses.
Almost anything online has some level of `pushy` content...for the
professional, this can be a serious turn off. The experienced person
should read between the lines and look at the concept or product for
the value it brings, and focus on benefits, not features or
`estimated` savings or results.
Professionals who start an online business have an immediate
crossroads if they have an arrogance about them or believe they can
transfer all their past experience to their online business.
Yes, lots of skills the Pro accumulated during their past career will
be useful, but the most meaningful skills need to be learned if the
Pro hasn`t successfully owned an online business. Just because
someone knows Calculus, has an MBA or has climbed the corporate
ladder, doesn`t mean they automatically can be successful online.
Traditional education doesn`t automatically mean success unless that
education is Online Marketing Education...and, for most of us, the
only way to get that education is to learn from people who have done
it before.
Be humble, work smart, keep it simple.
Karl Augustine
(c) Karl Augustine
http://www.9mistakes-online.com
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