by John Glube
Synopsis: Your subscriber has glitter in her eyes and is
chomping at the bit, raring to go. As the fall season begins
with the annual roll out of new biz op programs, and the stepped
up marketing of existing multi level distribution programs, this
tip article will take your subscriber through:
* the questions she needs to ask before joining any particular
biz opp
* provide an outline of her duties after she becomes a
distributor
* provide references to useful FTC publications to aid her in
carrying out her research
Okay, now for the legal and other stuff:
1. You have a non-exclusive world wide royalty free license to
republish this article in any medium, as long as:
* You do not use it any form of UCE, (which automatically
terminates your license)
* You republish the article in it's entirety, byline and
resource box.
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*. Were you to decide to use the article in your e-zine can you
provide me with a copy of the issue, or a link were I can read
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*. If you publish in html, I ask you to use the following: <a
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so that Click Here follows immediately after the colon at the
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* I understand as a publisher/editor you reserve the right to
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Any questions or issues, just send me an email.
Kind regards,
John
P.S. If you would like it in a different format, please let me
know and I'll do my best to accommodate. Thanks!
John Glube
Toronto, Canada
Voice: 416-535-6366 mailto:john@learnsteps4profit
Rules? What Rules? How to market without getting busted by the
FTC. Discover the strategies of the savvy marketer and use the
truth in advertising rules to make you more money.
http://www.goldbar.net/go.php?id=4914c=993ac=warbor
---------------------------------
Subject: How to choose a biz opp without losing your shirt
by John Glube, © 2003, all rights reserved of Head's Up, A
Copywriter's Journal
The bug has hit, you have glitter in your eyes and you're
chomping at the bit, raring to go.
Before you plunk your hard earned cash down on the table, take a
step back. Don't get me wrong. Working from home can be a
wonderful adventure, giving you the opportunity to be yourself
and make your mark.
You want to do a bit of homework. Hey, you're starting out a
business. Yes, a lot of negative things have been written and
said about multi-level marketing.
But, the concept of marketing a product or service using
multiple distribution levels is as old as the hills.
* The first area to examine closely is the compensation plan.
Will you be paid for recruiting new distributors? If the answer
is yes, then steer clear. This is an illegal pyramid scheme.
To quote from a publication put out by the FTC:
Why is pyramiding dangerous? Because plans that pay commissions
for recruiting new distributors inevitably collapse when no new
distributors can be recruited. And when a plan collapses, most
people-except perhaps those at the very top of the pyramid-end
up empty-handed.
Satisfied, everything is on the up and up?
* Here are a few more questions you will want answered before
becoming a distributor:
What's the company's track record?
What products or services does it sell?
How does the company back up claims it makes about its product
or service?
Is the product or service competitively priced?
Is it likely to appeal to a large customer base? What does the
market want? Does the product or service meet a market want
or need?
What up-front investment do you have to make to join the plan?
Do you have to make a minimum level of sales each month?
Will you have to recruit new distributors to be successful in
the plan?
When the company is not a start up, can you get a copy of an
audited financial statement showing the average earnings for
distributors in the previous year?
Can you have access to the audited financial statements for the
company?
Can you interview other distributors in your area (and in doing
so, be cautious of plants)?
* What are typical problem signs:
Are you being pressured to make a decision today? Hey, do your
homework and then makeup your mind.
Be cautious, when a distributor tells you For just $... you'll
be on the road to riches.
* Income promises. Get them in writing and ask for independent
verification. Do you understand, even with the best product and
the most workable compensation plan, you are going to have to
invest sweat equity as well as more money to turn your
investment into a success story?
* What are your duties as a distributor?
Do you appreciate you are responsible for all the claims you
make about the company's products and the company, even when you
simply copy the company's marketing materials?
When you promote the qualities of a product, you have to
truthfully present these claims and make sure there's enough
solid evidence to support them. It is not enough to simply pass
on the company's claims.
The Federal Trade Commission advises you to verify the research
behind any claims about a product or service's performance
before repeating those claims to a potential customer.
And, when you decide to bring in new distributors, remember (in
FTC - ese):
You're responsible for any claims you make about a
distributor's earnings potential. Be sure to represent the
opportunity honestly and to avoid making unrealistic promises.
If those promises fall through, remember that you could be held
liable.
* The bottom line? Ask questions. Do your homework. Check out
any competing biz opps promoting similar products or services on
the market. Review your plans with a business advisor. And when
you are ready, don't be scared of nuthin, stay focused, have
fun and make money!
For a further understanding of what questions to ask and the
potential pitfalls with biz opps, you will want to review these
FTC publications:
Top Ten Dot Cons: Home Page
http://www.learnsteps4profit.com/topten.html
Lotions and Potions: The Bottom Line About Multilevel Marketing
Plans http://www.learnsteps4profit.com/lotions.html
John Glube, Publisher and Editor of Head's Up, A Copywriter's
Journal. Not yet subscribed to the Journal? To get the details,
plus your Free Courses Discover How Anyone Can Get More Buyers
as your reward and learn how you can place your 400 character
business to business ad:
http://www.learnsteps4profit.com/sub.html
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