by Willie Crawford
We've all heard the stories of people who gave up on
a dream when they were only one step away from achieving it.
We discovered that they were only one step away because
someone else following their path took that next step and
succeeded wildly.
When you observe, or talk to many people in the online marketing
arena, you see lots of people who're only one step away from
success. Not only that, but many need to take the SAME
next step.
For some reason, people like to hire me as a marketing
consultant so that they can discuss marketing theory. What
these consultations soon reveal is that we've often studied the
same material and have the same basic understanding of
how things work. They understand the mechanics, the
psychology... even the how-to. Yet they're stuck!
That next step that we often need to take is simply in the doing.
Knowing is not doing. You can understand something as
deeply as possible on an intellectual level, but until you
do something with that knowledge, you're no better off than
someone who doesn't understand.
One of my recent phone conversations centered around how all of
the Internet marketing gurus teach the same thing in their
courses... with only slight variations. The reason for this is
that they've all studied the same material. Certain principles of
direct marketing haven't changed in over 100 years! Certain
things about human nature probably haven't changed in thousands
of years. They're immutable natural laws.
There's a reason every great copywriter, or marketer, that I
know has studied Claude Hopkins and Dr. Robert Cialdini. These
authors understood certain things about human nature and were
able to explain them in an understandable way. If you study their
material long enough, and often enough, something magical does
happen. Their thinking becomes YOUR thinking. So, of course,
all of your marketing gurus will tell you similar things. They've
studied the same material AND they mentor/coach each other :-)
I've just revealed to you one of the few success secrets I really
know. That secret is that repetition is the mother of mastery.
That's why really successful people teach their students to
study the same material over and over again. That's why, 25 years
ago, my karate instructor use to have me spend 4 solid hours
just practicing one thing. Do, or hear, the same thing often enough
and it becomes a part of you.
However, making a piece of information or knowledge a part of you
is not enough. Then you need to take the next step... the one most
of the world seems afraid to take. You need to act upon that
knowledge.
People don't do the things that they know that they should do
because they're afraid of making mistakes. The fact is that you
WILL make mistakes. Hopefully, you don't keep making the same
mistake over and over again. Hopefully, you learn from the mistakes
and then that ingrained knowledge helps you to make major
breakthroughs.
Every successful person that I've ever talked to admits he's made
many mistakes. My coach use to teach me that since you know
you're going to make mistakes, and then move past those, why not
get them out of the way. He preached fail fast so that you can
then get to the success born out of the lessons taught by
failure.
Major successes overshadow a string of minor failures! This is
why major book publishers are willing to publish 1000 books that
rarely break even in order to find one or two best sellers. The
best sellers make up for all of the failures many times over.
It's generally the same with operating a business. So don't be
afraid of mistakes. Seek to avoid them by learning from the
mistakes of others. However, don't let fear of making mistakes
keep you from taking that critical next step.
If you're like a major percentage of online business people I've
studied, you really are just one step away from success. That
step is sometimes a big one, but it's a necessary one. Look
closely at where you are, and you should be able to see what that
next step is for you. Then take it. If you don't, you'll still be one
step away from success tomorrow, and even a year from now.
Now that you know... go ahead and TAKE that next step.
Willie Crawford has been teaching others how to build an on-line
business since late 1996. Frequently featured in radio, magazine
and newspaper articles and interviews, Willie teaches the average
guy what the top marketers are doing but seldom talking about.
Learn Willie's Success Secret at: http://TheInternetLifestyle.com
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
|
