by Marvin Haycock
Not because you have a bad product
Not because you have a poor sales letter
Not because there is no market for your offering
Not because you don't have a huge list of prospects
Not because you are not intelligent enough
Not because you are lazy
Not because your name isn't Corey Rudl :-)
If you're interesting in knowing exactly WHAT the number
one reason is for your lack of profits, this little report
might just help you out a little.
Like everyone else around here (cyber-space) I've spent
years and loads of cash trying to make money using the
Internet.
I figured that there had to be an ethical and sound
business way to earn some money via the Internet. After
some research, days of going without sleep and enough
coffee to float a battleship, I decided that affiliate
programs sounded really great :-)
Long story short, 12-months (and a few hundred dollars)
later I had made three affiliate sales online. (If your
computer screen is pink, it's just my keyboard blushing as
I type this rather embarrassing yet true story.)
I did try all the usual 'free' advertising channels and
eventually placed several ezine ads, placed some banner
ads around and even struck up some joint-ventures during
this time but a total of three sales was all that I
generated for that year.
Skip to today where I am now living very comfortably,
working from home and deriving my income entirely from
the Internet. A very different - but pleasant - picture
isn't it? So somewhere between then and now some things
had to change.
So what would I consider the most important shift? What
was my number one reason for not making a lot of money
online?
During year number two online I did try creating my own
product. I also started using autoresponder systems,
article submission tools, learned some web-design
concepts.etc. Now for the shocker - during year two my
total income was STILL less than $300 (Yes.the sum total of
all my activities online for the entire year was LESS than
$300)
Are you beginning to be a little afraid at this point?
Yes? Good!
Because from somewhere between the beginning of year three
to the end of year three things began to change pretty
dramatically. And the main catalyst for that change was in
me recognizing my greatest mistake thus far in the previous
months spent online.
My mistake was that I was trying to 'make money' as a
business in itself.
I was trying to find stuff that people would pay me for.
Trying to offer them ebooks or software that, although they
were all quality products and information, didn't mean a
thing to my potential customers because I was too
interested in making the sale.
Now that might sound a little strange, but I assure you
that there are hundreds of thousands of individuals on the
Internet right now that don't realize that making money
isn't a career option.
People don't give you money so that you can grow your
business or make a living. People DO pay you for things
that they want or need.
Get out of the 'money-making business and get into the
helping people business
Slap up a sales letter or web-page on the internet and you
*might* make a sale or two. But *show* people why your
offering works. Show them *how* it has helped others and
*how* their challenge is solved by your offering and your
payment processor will need to upgrade their systems to
keep up with your orders.
It's about a change in your attitude towards money - BUT
NOT your own money.the hard-earned, precious, family
providing money of your customer.
If your customer won't be able to use what you are offering
them to *measurably* improve the quality of their life in
their business, finances, family, society, health,
relationships, spirituality, level of contribution or
education then why should they pay you?
I make no excuses when I sell my products on the Internet
(and some of them cost a rather hefty sum of money) because
I've personally proven the value of every one of them. If
I haven't tried a product, used a strategy or proven a
program you won't find me offering it to anyone else.
Usually, once I set a price it sticks and I make great
sales at that set price (or sometimes I might raise the
price because the value exceeds the cost) But the reason it
sells at that price (whether a big-ticket item or a
low-cost one) is because the product itself has exceeded
the price-tag that I have paid for it or the effort I've
invested in creating it.
A quick but important side note on this issue would be that
in some cases you can make an exception, such as in the
recommendation of a product that you may not have used
personally, but you are:
a) *personally* very familiar with the reputation of the
creator of the offering (i.e. you may have purchased
several of their offerings before and benefited), or
b) have *reliable* and *credible* reviews of the value of
the offering by third party reviewers (i.e. *not* the
creator's famous friends)
In my opinion, I am not alone in making this common and
ugly mistake of being in the money-making business.
Where does your business stand?
Check yourself and your products today and enjoy the
financial rewards of ethical (or good-conscience)
marketing.
This simple little attitude adjustment won't cause an
overnight flood of orders. It may take several days, weeks
or even months to position yourself and your business in
this new standing - but the benefits, once established,
will follow consistently and enormously.
It might not be immediate, but the change will be sudden
and dramatic when it comes.
Think about it.
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Get a glimpse into the thoughts and real world experiences
of Marvin Haycock as he exposes the proven techniques,
tools and strategies he uses everyday to make his living
online. No fluff. No sales pitches.
http://www.xmeonline.com/cgi-bin/track/tracker.cgi?vibdes
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