by Tasik Sinha
http://www.internetbusinessinfo.com
I hope you probably know that ezine marketing is one of the very best advertising method you should always use to sell online. Almost every internet guru tells you the same thing but what i'm about to tell you I bet that no one would give this information away for free or give away at all even if you paid for it.
Internet gurus might tell you WHAT works - for free but they won't tell you HOW it works - for free. I've noticed most of them just don't make it very clear to you even if you've paid for it. Well if you're already satisfied with the less information why would they tell you what actually is going on behind the scene. The true secrets of internet marketing are mined. The less people discover these secrets, the better.
Not my strategy!
I'm going to tell you the real truth about ezine advertising and advertising strategies that work.
Let's get started -
With search engine advertising advertising you get a slow flow of traffic everyday. But with ezine advertising you get loads of quality traffic in a very short period of time if advertised in a targeted ezine.
First time I came to know that ezine advertising work was when I bought an expensive ebook from a very well known internet marketer. I got very excited and I started buying ezine ads with the top ezine publishers and ezine co-ops. I chose a top selling product to sell and signed up as an affiliate to promote it for a 50% profit. It means I'll get 50% for every sale I make.
Guess what happened next?
I spent almost $400 in ezine advertising and made only 1 sale which was half of $47 dollars. Very Unfortunate, RIGHT?
****** Why couldn't I make more sales ? ******
# Ezine advertising works - that's not a lie!
# I chose a top selling high quality product to promote that already made thousands of profit. I knew that too as I did my home work before I chose that product to promote.
# I used the exact same ads that they did to pull visitors.
# I advertised in internet's top ezine publishers and co-op publishers who had more than 700,000 subscribers. I even checked if they published my ads properly or not. Yup they did. My ads were there.
WHAT WENT WRONG THEN?
After I went through that horrible experience with ezine advertising I sought for the reasons why my advertisng campaign failed. And I was very surprised and also very excited about what I discovered.
Here they are :
The very first mistake I made was I chose a very popular top selling product to advertise where everyone was promoting that product. The market I was trying to capture was already captured by the owner of the product or by one of his affiliates. I was atleast the second or probably the third one to advertise the same product to them.
They have already seen the same ads, they've already clicked on the link and read the same sales letter and made the decision already whether to buy or not to buy. Dont you think the real owner of the product would heavily advertise his product first as he got to keep 100% of the profit. Then pass it to his affiliates to promote for 50% profit.
Let me tell you what was the second mistake I made even though my first mistake was good enough for my failure. But there are more that you should always keep in mind while doing ezine advertisng.
I chose the top ezine publishers and ezine co-op companies to give my money to. It was also a big mistake because of the same reason I mentioned earlier. The market was already taken either by the owner or by an affiliate. And do you think the owner would be so dumb that he would not advertise his product for the first time to make 100% profit from his product with the top ezine publishers on the net ?
The third mistake I made was even worse. I used the same 5 line ad the owner provided to all of his affiliates. It's a horrible mistake. Try not to use the same ad if possible. Because your potentials have already seen this ad before and made their decisions on that ad. There's no way they would click on that again.
So if you're an affiliate, try to find a great product but not very popular. Not popular doesn't mean it isn't a good product. Write your own ads and advertise on targeted ezines. Go for the solo ads and top sponsored ads to get the highest result. In an ezine the very first url gets the highest clicks than those that are at the lower places. So if you can't afford a solo mailing, I recommend to buy top sponsored ad.
To your success,
Tasik Sinha
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