by Ray L. Edwards
There is a survival technique that is very common in
nature. Sea turtles for example use this. What's it?
They lay a lot of eggs and so produce a great number
of offsprings 'knowing' that only a few will make it to
maturity.
We see this in other places in the animal world as
well, even in humans. A man produces millions of seeds
to fertilize one egg! What a waste ... well not really
- the more sperm, the greater the chances for
fertilization to take place.
Just this morning I read during my daily devotion:
Sow your seed in the morning,
and at evening let not your hands be idle,
for you do not know which will succeed,
whether this or that,
or whether both will do equally well.
(Ecclesiastes 11:6)
What's the lesson here? It's all in the numbers!
You see, when I first started to advertise online I was
very disappointed in the meagre returns. I sent my ad
to thousands of classified sites and safelists and
sometimes made no sales. Then I decided to build my
own email list and only after the list went beyond
10,000 that I started to see any sales.
It happened almost like a miracle. Now tell me why
didn't those SAME buyers make the purchase when my list
was just under 10,000? It's almost like a law of
nature.
It's also a lesson in persistence. If I had given up
at 9,000 then I would have never seen the results that
I got after 10,000.
You will discover that the difference between the
marketer who is making money online and those who are
not is that the successful marketer has a greater reach
- they market to more people either directly or through
affiliates. Success comes to ANYONE who understands
this principle.
You see, the failing marketer cuts back on his
advertising budget when sales are low in order to save
money while the successful marketer spends MORE on
advertising when times are hard.
Did you get that? Most newbies after losing a couple
hundred dollars run away and say that this Internet
thing does not work. I spent over $3,000 online BEFORE
I made my first penny. Was I frustrated? Oh yes .. but
I knew that others were doing it and I only needed to
do whatever they were doing -- and be PERSISTENT with
it.
So how many sales did you make last month? How many
exposures of your ad was needed to make that sale? If
you want to improve that number then simply increase
the exposure. If this increase in exposure will mean a
loss to you then you have to find NEW ways of
advertising but not stop advertising.
A door-to-door salesman knows just how many doors he
has to knock on to make one sale. So what does he do
to improve his sales? He knocks on more doors - simple
isn't it?
Is just doing more the key to success? Well, yes and
no. You need to do more of what works. If you find
that one method of advertising is not working for you
then you put more into those campaigns that work. This
is assuming of course that you are tracking your
campaign ads and know where your sales are coming from.
You will still find that the harder you work the
'luckier' you will get.
Coming back to the sea turtle, not only does she lay a
lot of eggs but she seeks out the sand where it is warm
and the environment is just ideal for hatching. You too
should place your advertising dollars where they are most
likely to hatch into a healthy bottom line.
(Article must be published with following resource box.)
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