by John Colanzi
Have you ever seen pictures of prospectors panning for
gold?
They have this little tool that looks like a big
strainer.
It allows the water to funnel through, but keeps the
silt and gold flakes inside.
It's designed perfectly.
It keeps only what may make the prospector money.
Well, you know what?
Marketers are prospectors panning for that elusive gold
dust. The problem is, most online prospectors are using
the wrong tools.
The holes are too big and the gold is falling right
through.
They're trying to strike it rich, but they haven't
learned the value of their tools.
It's a known fact that the average reader has to see an
ad multiple times before they respond.
It's also a known fact that once a reader responds to
your offer he needs to be courted.
Expecting your new prospects to buy on their first visit
would be the same as expecting everyone to make wedding
plans on their first date.
So why aren't more marketers following up?
Because they don't even know, who their prospects are.
They hop on a program, place a few ads and pray.
What are their ads?
A link directly to whatever web page they're promoting.
Unless the program they're promoting offers an incentive
for visitors to leave their email address, they've cut
their sales in half.
They might as well flush their money down the drain!
Wouldn't you love to increase your sales 400%?
Better yet, wouldn't you love to quadruple your sales
for fr*ee?
If you answered YES!!
Here's how:
1. Offer something fr*ee:
* An Online Course
* A Report
* Software
* An eBook
Anything that will put your prospect in the buying
mood.
2. Have them leave their email address in exchange for
your Awesome New Free*bie.
3. Set up a 7 to 10 message follow up series on your
auto responder.
I know what you're thinking.
What do I use for the follow up emails?
Here's how to set up your email series.
The first letter should be set to go out immediately.
The next 6 letters should be set at least 24 hours apart.
Your follow up letters should stress the benefits of
your offer.
Features don't make sales, benefits do.
Your first follow up letter should be a get acquainted
email.
Thank your prospect for requesting your software, eBook
or report.
Introduce yourself.
Let them know who you are and how to contact you.
Create an urgent reason for them to act now.
In your second letter it's important to keep stressing
the bonus for prompt response. You should also give
more details on the benefits of your program.
Many sales are lost because marketers don't give the
reader enough information.
I've often made this mistake myself.
Sometimes I lose sight of all the benefits that caused
me to become interested in a program or product. The
old saying still holds true, You have to tell them to
sell them.
You're like a skilled prosecutor.
You're building your case with every letter. Your list
of benefits are your evidence.
The third letter is the time to tell your story.
Here's where you stress how the program has helped you.
Let the reader know all the benefits you've received
from the program. Also remind them of the prompt
response bonus.
Make sure you stress that you'll be there to help them.
Many of your contacts will be new to marketing and if
you aren't serious about helping them, your downline
will die a quick death.
If you're an experienced marketer, remember how it was
when you started.
Wouldn't it have saved you time and money to have someone
help you smooth the ride up the hill?
Ah, it's day four and your fourth letter.
It's time to start adding more bonuses. Now they have
two bonuses for a prompt response.
Each letter is like a high stakes poker game.
You keep upping the ante.
As Mike Enlow says, Pretend there's a gun to your head
and you'll be shot if you don't make the sale.
Man, you had better make those benefits and bonuses good!
Uh Oh! They haven't signed up yet.
Are you wondering why?
Maybe now's the time to ask.
Your fifth letter is where you ask them why they haven't
signed up for your program. It's also a good time to add
a few testimonials.
You need feedback to help you understand why they aren't
taking advantage of your offer.
The feedback you receive should help you increase your
conversion rate.
Offer the reader an incentive to answer you questions.
The sixth letter should supply more testimonials. Ask
them to contact other members of your program. Network
marketers call this the tag team approach.
Offline they've been using this for years.
They've found through trial and error that their sign
up rate increases when two members of a program sit
down with a prospect.
It's day seven and this is your last chance.
If you don't make your case now, good-bye!
Remember the old cowboy movies, when Maverick or the
slick Mississippi gambler pushes all his chips into the
center of the table?
Well, Maverick, it's time to speak now or forever hold
your peace.
Don't hold back.
You must make your offer Simply Irresistible.
Pile on the benefits.
Add more bonuses.
Make an Offer They Can't Refuse.
You've stated your case.
You've piled on the benefits.
You've kept adding to the bonuses.
Wow! You're going to sell every visitor.
Well not quite, but if you take some time and effort
into putting your system and letters in place, you
should see your sales and conversion rates start
steadily increasing.
Some marketers have reported that this simple system
increased their sales by over 400%!
Spend a little time and you'll find yourself rewarded
handsomely.
Even better yet, if you're a network marketer, you've
just created an easily duplicable system to share with
your downline.
Imagine if you increased the results of every member of
your downline 400%.
Wishing You Success,
John Colanzi
http://www.thesimplesystem.net
****************************************
Copyright (c) 2003 John Colanzi.
Finally Revealed! Proven step-by-step, easy to
follow, directions on how to drive more traffic
to your website FR^EE... (you won't spend a dime
in advertising costs).
http://www.thesimplesystem.net/confessions.html
Menu 19 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
