by Wayne Anderson
When writing an ezine ad, there is a big mistake that most
people make when writing an ad. That is, they try to sell
something in those ads, and there is a good reason why
you don't want to do that.
Let's think about this for a second, if it will take seven
times for most people to buy your product. Then how
many times will you have to run that same ad to the same
people in the same ezine, to get the majority of them to
buy.
That is a huge waste of time and or money, this is definitely
not the way to go.
What you want to do is to get their email address.
Remember this, the way to a person's bank account is
through their email box, and there are several ways to
accomplish getting their email address.
One way is to give away a newly, exclusive, or valuable
special report related to the product or service you are
planning to sell them.
It's good to offer something new, because not everyone will
have it, and the want for it will be greater
then if it been on the internet for a couple of months.
Offering something that is exclusive is even better.
Knowing that they can only get it from you makes them
want it even more.
Most importantly, offer something valuable, nothing
worthless. You do not want to waste your time with trying
to get someone's email address in exchange for something
less than valuable. They will not think twice about not
giving their email address to you.
You can also write an article discussing how the product
or service that you will eventually sell them, help them.
Now that we've discuss how you should advertise in your
ezine ads. Let's discuss how to make the most of the 80
percent of your ad that determines success,
your attention-grabbing headline.
Your headline, the most important part of your ad. This is
what gets the reader's attention and builds their interest. If
you can't get the readers attention , we can safely say that
your headline needs work.
It doesn't matter if your offer doesn't pertain to someone's
interest. A good headline captures the attention of any and
everyone, even if its just for two seconds.
What you what to do when writing the headline is list the
benefit, not the feature of whatever you are offering. A
feature is a distinctive attribute or aspect of whatever you
are selling. A benefit is what you can achieve from the feature.
For example:
The feature of Yanik Silver's and Jim Edward's, 7 Secrets
To An Instant Traffic Stampede report would be of course,
7 secrets to an instant traffic stampede.
One benefit of that feature would be:
Dramatically increase you website traffic.
Remember, whatever you are offering, people are only
interested in how it can help them, the benefit. Not what
the product can do, the feature.
Began the headline with an attention-grabbing word like
STOP!, LOOK!, or FREE!.
LOOK! Dramatically increase you website traffic
or if you are giving something away, it's a good idea to
began the headline with the word FREE
FREE! Dramatically increase you website traffic
One thing you can do with your headline is to enclose it
with quotations. You'll will get better results if you use
quotations.
FREE! Dramatically increase your website traffic!
Try using capital and lower case letters in your headline.
One thing I've always done is capitalize the first letter in
each word, it has always been very effective.
FREE! Dramatically Increase YOUR Website Traffic
Now, once you've the prospects attention, it's time reel
them in with your offer.
This is when you can list the feature(s) of what you are
offering. Now, depending on the amount lines the
publisher allows you, you may have to shorten your offer.
So be very mindful of what you include in your ad.
FREE! Dramatically Increase YOUR Website Traffic
7 Secrets To An Instant Traffic Stampede
Special characters such as (!, $, #, *), can be your best
friend when your ad is shown along with a lot of other ads.
First you want to check if the ezine publisher allows them.
You could find this out by reading their ezine, or just
contact them and ask them if they do.
Using special characters will limit the space of your ad, but
it will also help gain the attention of the reader. It goes
both ways, so it's up to you to decide.
* FREE! Dramatically Increase YOUR Website Traffic *
* * 7 Secrets To An Instant Traffic Stampede * *
* * * Simply visit, http://myveryownsite.com * * *
Instead of using special characters when you ad is going to
be shown along with a lot of other ads, you can also use
white spaces.
This adds a bit of relief to a page crowded with ads. A
reader will notice this, even when skimming down a page.
FREE! Dramatically Increase YOUR Website Traffic
7 Secrets To An Instant Traffic Stampede
Simply visit, http://myveryownsite.com
Before I go, I want to leave you with two things. The first
thing is, you have to keep your ad in front of the readers
constantly, be consistent. In the end, patience,
consistency pays off.
The second is to track your ads, some ads deliver better
than others. Tracking your ads is a great way to see
which ones pulls in better results. I the use free ad
tracking service at http://www.netquantify.com/. I highly
recommend it.
Wayne Anderson is a very resourceful ezine publisher.
Visit his site find out how you can easily drive a flow
of laser-targeted traffic to your web site affiliate
links. http://brain.roistats.com/48691/1/redirect?
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