by Willie Crawford
Copyright 2003
Can you create many articles related to your products?
If you do, this marketing strategy is for you. You can
easily move ahead of any competition.
Just do this.
Don't give away articles freely. Just allow unique article
per issue of newsletter.
Why?
The reason is very easy to understand.
You can kill your profit flooding the industry with your
articles.
No doubt you can get high readership. But, the Pavlovian
theory will kick in fast on the Internet. Readers soon
perceive your articles as commercials. This human behaviour
happens all the time.
History had already proven that advertisement banners yield
poor result. This is the outcome of overuse.
Some may suggest creating new articles very often. But, why
waste time?
Here's how you do.
You just need to write a batch of articles first. Then,
circulate them in other people's newsletters one by one.
Readers will perceive your content fresh and rare. It boosts
your credibility to higher ground. You can exploit this
psychological weakness.
Give exclusive publishing rights of an article to one
newsletter per issue. Never allow more than one publisher
send out the same article at the same time.
Most people subscribes to many different newsletters. Never
floods them with same article. It is often perceived as
spamming. Don't take the risk.
Besides, most publishers avoid competition. They want unique
and exclusive content for newsletters.
One thing to take note is that the publishers are not
allowed to store your article in archive.
Imagine this.
If you've 50 articles, this means 50 publishers promote your
product. Each article is published in just one newsletter at
a time. Rotate different article in every issue. Your
readers will get different content. They'll cherish the
information like gold.
Assume a publisher sends 1 article every month. It will take
50 months before you give a new batch of articles. You can
save time to create more solid information.
What is the potential profit you can make?
Let's see the worst case scenario.
A publisher has an average of 10,000 readers. One percent of
them may be your customers. That will be around 100 every
month. It means you'll have about 5,000 potential customers
from 50 chosen publishers.
Remember, this is the estimated value.
This strategy generally pulls in more earnings than the
usual way of playing the number game. Since you play with
psychological influence of scarcity, the sales percentage is
usually much higher.
To further boost your sales, be selective in choosing your
partners. Seek out those newsletters with big readership and
responsive subscribers. Give 3-months trial before you
commit long term partnership with newsletter owners.
You can also offer long term resale rights to your partners
who actively generate leads for you.
The call is yours. This strategy is better than blasting the
industry with your articles.
By the way, do you've problem writing articles?
You may think that creating 50 articles is time consuming
and difficult. In fact, it is not.
There's one method without cracking your brain.
The usual way is to write 50 articles with different
subject. Why not create them from just one topic? You just
need to rehash the content of the first article.
Here're 6 proven tricks you can use;
1. Change to different headline.
2. Re-arrange the structure of your article.
3. Include a storyline.
4. Weave testimony of customer into a story.
5. List one benefit of your product.
6. Show the strength and weakness of your product.
Another lazy method is to hire ghost writer. This usually
generates more sales faster.
Start doing this now! Be different!
Create article network by working only with productive
partners.
Provide solid content in your article. It is like a public
relation expert.
If you've 1,000 articles on 1,000 sites, it is like having
1,000 public relation experts out there telling people about
you 24 hours a day.
That is how you make money on the Internet.
##################################################
Eo Lim has helped many businesspeople succeed online
using the revolutionary P.E.R.F.E.C.T. writing
formula. Visit his site to find out how you can get a free
consultation: http://www.EoLim.com
Menu 22 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
