by Gary Huynh
You fret over having low conversion rates. You tweak this
and tweak that in your sales copy and you just can't seem
to sell anything with your salesletter.
I've found that I have higher conversion rates by
preselling. Preselling is not selling at all. When people
have been presold they trust you without even reading your
salesletter.
How is this accomplished?
If you are selling an ebook, give one chapter of your ebook
away. Allow your visitors to see for themselves how good
your product is instead of telling them how good it is.
In the free chapter that you give away don't reveal
everything. Tease them and give them good information but
don't review everything.
Jimmy D. Brown calls this technique, the useful but
incomplete method. That means your information is useful.
Your prospects can benefit from the information, but in
order for them to get all the benefits, they must get your
ebook.
You have to provide them something in your ebook that will
complete the information in the free chapter. After they
read the chapter they'll be itching to get their hands on
your ebook even though they haven't seen the salesletter.
To help them make their decision easier, list all the
benefits of your ebook after the free chapter. Although
giving a free chapter will raise your conversion rate
considerably, they might need more information from you.
Here's how to raise your conversion rate even higher.
At the end of your free chapter, give people an address to
sign up for your autoresponder course. Give the course a
name and set up 5 to 7 messages.
Each day, inform the subscribers about more techniques that
you teach in your ebook. Use the useful but incomplete
method in each email and I can almost guarantee your
conversion rate will explode even without you tweaking your
salesletter.
Gary Huynh is an expert in using creative ebook rebranding
techniques to get 100% free advertising that is even more
effective than paid advertising. Get his FR~~ ebook at
http://www.rebrandprofits.com
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