by Gary Huynh
Does Your Submit Button Say Submit?
I've gotten 50 to 100 percent higher click through and
response rates simply by changing the wording on my submit
button.
It's amazing what you can find out by testing eh?
I've discovered that people need a stronger call to action
than simply submit. The word doesn't invoke any
motivation for me to click on it.
Subscribe me is a little better but not much.
You need a stronger call to action. I use Load my pockets
with cash Gary. It's more dynamic, lively, and enticing.
It makes people feel like they're talking directly to me.
It's simply different. It makes them feel like they're not
at a website. When you see a submit button, it
automatically signals I'm at a website because most
websites use that word. Don't use Load my pockets with
cash [your name] unless you're offering some advice about
making money.
Don't use a long sentence either. Just hit them with a
short, quick and powerful call to action.
Make them want to fill out the form and give you their
email.
If you're giving out a free report then use
Send me my FREE report,[your name]
To them it seems like you're standing right in front of
them and they're talking to you. The more personable you
make their web experience, the better your response.
Also, with the above call to action, I make it sound like
they have ownership of the report already by using the word
me and my.
Use call to actions in ALL of your buttons and links.
Always remember, does the button or link by itself, give
the visitor any motivation to click?
Gary Huynh is the author of Rebrand Profits, a FR~~ ebook
showing you how to use 100% free advertising that is even
more effective than pay advertising. Download his ebook and
read all his articles at http://www.rebrandprofits.com
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