By Arina Nikitina
Did you know that there are seven psychological techniques that literary
persuade people to buy?
When I first used them in my sales letter I increased the response rate by
257% overnight! You can use them not only in your sales letter but also
in your ads, headlines, and even newsletter.
Trigger #1: Reason Why
Tell people WHY you're doing something. Don't be a mystery for your
customers. People are more likely to buy from an ordinary person they
know something about.
Are you giving 25% discount on your product? Give the people honest
reason why. Are you limiting the number of products you want to sell?
Tell people why.
If you tell your visitors about the reasons of doing something they will be
more likely to trust you and to buy from you.
Trigger #2: Specifics
Tell the specifics. How I made $1,057 in a week sounds more
believable than How I made $1,000 in a week.
People are sceptic. If you include specifics people will be more likely to
believe you.
If you state a fact, make it specific. General numbers never sounded
plausible.
Trigger #3: Curiosity
We all are extremely curious. We want to know answers to our
questions. Tell people not to open this email and they will open it.
Because they want to know what's inside.
Headlines like Discover the hidden secret of free ezine advertising are
always producing great results. You immediately want to know What
secret?.
Curiosity trigger is a great way to get your email opened. It also works
great in ads and in articles. Like the title of this article:
What Are 7 Psychological Triggers That Make People Buy? :)
Trigger #4: Fear to Lose Something
People are most likely to buy from you if they are motivated by fear to
lose something than if they are motivated by desire to gain something.
That's why deadlines and limited production numbers works well.
Use deadlines in your copy. Run 3 days specials or limit the number of
products you want to sell. Make people act now by letting them know
that it is a limited time offer.
Trigger #5: Questions
Ask questions. By asking questions you get people involved, they
automatically start to think to answer your question and become more
responsive to your message.
What headline would grab your attention:
You are wasting money on ezine advertising or
Are you wasting money on ezine advertising?
Trigger #6: Stories
Nothing can be better than a good story. It's easy to influence people just
by telling them a good story.
A lot of famous copywriters used this method in their sales letters. You
can tell a true story about your customer. Or about yourself.
A real life story about something the product has done to improve
someone's life will build your credibility and motivate people to buy.
Trigger #7: Facing a Problem
Every product is a solution to particular problem. Don't rush into
presenting the solution you have, make sure you first make your visitors
to face the problem.
Present the problem and agitate it so people would feel the pain of
situation. Spell out the problem, tell them how it feels. Only after you've
got readers interest present your product that provides the solution.
Apply these seven psychological techniques to maximize your sales and
increase the response rate of your ads.
© 2003 by Arina Nikitina
Arina Nikitina is the author of exclusive report The Guru's Secret
Formula To Creating Massive Online Cash Flow.
To receive it in minutes absolutely fr.ee of charge send a blank email to:
mailto:11744@QuickPayPro.com?subject=0201
27 Magic Goal Setting Techniques Will Reveal You the Triumph of Achieving Your Goals...
...Even If You Have No Determination, No Persistence, and No Willpower Whatsoever!
http://www.how-to-set-and-achieve-a-goal.com
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